Beth Comstock
Reinvention and the Power of Change with Beth Comstock Former Vice Chair of GE

On this episode of My Perfect Failure “Reinvention and the Power of Change” we are joined by Beth Comstock Former Vice Chair of General Electric. While at GE Beth led Organic Growth, Innovation Initiatives, Marketing, Sales and Communication functions.

Beth directed a number of strategic strategies for GE including Cross-Business Digital Programs focused on consumer health, and the creation of a partnership network to extend the company’s Ecomagination environmental technologies.
On this episode of My Perfect Failure we discuss Reinvention and the Power of Change. This Reinvention and Change is highlighted by Beth’s new career as an Author and her wonderful new book “Imagine It Forward”. Some of the areas we cover.

• Beth’s Journey to General Electric.
• Beth advises a Strategy is a Story well told.
• We discuss Beth’s new book Imagine it forward.
• Beth tells why we should all give each other permission slips.

Imagine It Forward
• www.amazon.co.uk/Imagine-Forward-…ge/dp/0753545713

Articles by Beth
• www.alltech.com/blog/beth-comstoc…-meet-change-head

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